Traditional forms of media like television, radio, and print cost businesses more than a pretty penny to secure placements. They are also relatively difficult to track in terms of effectivity — whether the ads reached the intended target audience, and whether they made a positive impression or triggered the intended response.
Digital, on the other hand, offers a more leveled playing field and better visibility for advertisers. Between the diverse range of marketing opportunities and the high level of performance tracking, effective digital marketing is the key to growing your brand.
For business owners and entrepreneurs looking to scale their brand, here’s our shortlist of essential digital marketing services in Las Vegas.
Digital Marketing Services in Las Vegas
What exactly should your online marketing strategy include? Here are a few facets to incorporate.
1. Social Media Marketing
Just as brick-and-mortar businesses seek to be in high-traffic areas, it’s cost-efficient to establish a presence in online spaces where your target consumers are. This is where social media marketing comes in.
An effective social media management strategy involves careful evaluation of your brand image and the behaviors of your target market, followed by out-of-the-box thinking on how to make these work for your business. It’s not about hopping on every viral trend or doing what everyone else is doing. Social media marketing is about building awareness and affinity through authenticity and consistency.
If you get it right, solid social media marketing can help with brand and community building, revenue growth, content creation and distribution, and more. With our in-house team of super-creatives, from design to social media management, we can help you develop content that is true to your brand, appealing to your target consumers, and consistent across platforms.
2. Paid Ads
This term can refer to a wide range of ad formats and placement offerings, which can differ between platforms. Examples of paid ads may include pay-per-click (PPC) ads, display ads, responsive ads, and paid search and paid social media ads.
Most businesses understand having a healthy mix of paid and organic ads to maximize their reach online, as evidenced by the fact that in 2021, US businesses spent a total of $153 billion on paid ads. Investing in paid digital advertising offers many unique opportunities. For example, you can resonate better with potential consumers by targeting subgroups with customized ads. One survey found that 80% of respondents are more inclined to buy from businesses with personalized ads.
Get a digital marketing expert that provides tailored solutions for your business. Instead of a one-size-fits-all approach, choose a marketing partner who can evaluate your previous efforts to identify strengths and opportunities for improvement, and who works with you on the best strategy forward.
3. Search Engine Optimization (SEO) and Blogging
SEO may not seem as interesting or snazzy as video ads and social posts, but it’s a dependable pillar of digital marketing. For many consumers, the purchase journey begins with an online search — a specific service near them, the price of a certain product in their area, or a query that needs to be answered.
Increase your search engine rankings and credibility by posting informative blogs sprinkled with relevant keywords. The higher you rank on popular search engines, the more likely that consumers will stumble upon your website and learn about your brand. Improving your local SEO rankings will also enable you to reach more people within the area, as these are the people who are more likely to visit you and purchase from you.
An effective SEO strategy powerfully complements your paid advertising efforts. Having your webpage appear on both paid and organic search engine results will enforce your reputation and trustworthiness.
When looking into online marketing services in Las Vegas, work with experts that can help optimize your website, ensure your listings are current, and evaluate your onsite and technical SEO needs. Be sure to loop your Las Vegas web design agency into this as well — they're part of the process.
4. Data Analytics
All digital marketing initiatives must be backed by sound data and careful planning, then analyzed to evaluate and learn from the results. With the right setup for data tracking and analytics reporting, you can better understand if you are, or aren’t, hitting your KPIs and why. Consistent data analytics can help ensure that your digital marketing campaigns deliver positive ROI for your business.
A reliable digital marketing agency in Las Vegas will utilize tools like Google Tag Manager to test and make sure that all your tags are working correctly. If your business doesn’t have a GTM yet, ask for help in setting one up.
5. Email Marketing
Some new businesses may scoff at email, believing it to be an unwanted medium, but the statistics say otherwise. According to a 2016 survey, 60% of Gen Z respondents prefer to receive brand communications via email. This percentage only increases with older demographics. 64% of millennials agree with this sentiment, as well as 72% of Gen X and 74% of Baby Boomers.
Email marketing allows you to monetize your email list by encouraging re-purchase with exclusive offers, discount vouchers, and information on new products and upcoming promotions. It may be considered a softer sell than straightforward ads and commercials, helping your foster a relationship with your customers and driving traffic to your website or social media pages.
When scouting for digital marketing services in Las Vegas, go for the digital expert that delivers diverse and tailored solutions to unlock your business's full potential. Contact Adlava today for a free strategy call!