Of the 7.89 billion people in the world, 4.88 billion or 61.8% of the world’s population are internet users, and 4.55 billion or 57.8% are social media users. Furthermore, average internet users aged between 16 and 64 are online approximately seven hours daily, or 40% of their waking lives. In the age of perpetual connectivity thanks to the internet and mobile phones, effective digital marketing is the lifeline of any business.
Digital marketing is mandatory because it allows brands and companies to interact with potential customers, foster a relationship amongst loyal patrons, and engage with their community without being bound by physical and geographical constraints.
For local Las Vegas businesses that are looking to improve their digital marketing efforts or are in need of help to get started in the digital space, here’s everything you need to consider when selecting a digital marketing agency in Las Vegas.
Essential Digital Marketing Services in Las Vegas
What should your Las Vegas digital marketing agency be able to help you with? Here are some of the basics.
Search Engine Optimization
SEO forms a critical pillar in every business's marketing plan because the higher that a brand or company ranks in relevant search results, the more it is likely that potential customers can find you. Increased visibility in search results also increases your credibility, as many internet users perceive higher-ranking pages as more authentic or trustworthy.
But the tricky thing about SEO is that the rules are ever-changing. There are no hard-and-fast guidelines, and Google is frequently tweaking its algorithm in determining what is real and relevant. Plus, general SEO is different from local SEO. Ensure you work with a Las Vegas digital marketing agency that expertly navigates both of these things.
Social Media Management
Today, approximately seven in 10 Americans use social media. With millions of people simultaneously existing in the digital social space, ensure to leverage the platforms that are most relevant to your target market. Partner with an agency that can expertly evaluate which social media platforms best address your business needs, then develop a bespoke content and channel strategy across these platforms.
Email Marketing Campaigns
While it’s not the flashiest marketing channel, email marketing is a tried-and-tested method that has withstood the test of time. 99% of email users check their email accounts daily. Additionally, email is the preferred way of receiving brand updates and promos.
Email is a highly flexible medium that allows you to craft personalized content, collect information, drive people to specific links, directly communicate with your target market, and so much more! A good digital marketing agency in Las Vegas should be able to help you maximize this medium and reap all these benefits.
Pay-per-click is a form of digital marketing wherein marketers pay a fee for every time that a user clicks on one of their ads. One of the most popular avenues for pay-per-click advertising is the Google search engine. PPC involves the strategic research and selection of keywords, organization of selected keywords into campaigns and ad groups, and optimization of landing pages.
With so much work required to execute PPC marketing correctly, be sure that your digital marketing agency has the right tools and people that can efficiently discover relevant search terms and build a solid paid ads strategy around them.
Good copywriting is at the heart of every remarkable brand website, impactful social post, and memorable ad. Purposeful and authentic copy can build a strong brand image, establish credibility, and foster an affinity between customers and the company.
Work with a digital marketing agency that doesn’t only hit the mark in terms of strategy, but with words too. After all, your ad placements won’t mean much if the content does not entice them to click, follow, or buy from you. Whether it’s your website blog or your social media captions – effective copywriting can make the difference between a successful conversion and a lost sale.
Analytics and Reporting
Digital marketing is not a one-size-fits-all approach. What works for one company or industry may not be successful for another. Be ready to buckle down post-campaign to evaluate your results and determine the overall performance. After all, you wouldn’t want to have spent all that money for just a drop in the bucket – you want a splash.
Ensure your digital marketing partner understands how best to track and measure the success metrics of each marketing activity. These must be agreed upon before the start of the campaign so that everyone is on the same page. Proactively monitoring these metrics throughout the campaign may also enable you to pivot and optimize mid-campaign if you are not seeing the initial results you expect.
What Las Vegas Businesses Should Look for in a Digital Marketing Agency
Technical expertise is undeniably essential for a digital marketing agency, but that’s not all it takes to create a successful and fruitful business partnership. Aside from the technical expertise in the various forms of online marketing listed above, here are a few factors to watch out for when searching for the best Las Vegas digital marketing agency to address your business needs.
Honesty and integrity are crucial to any business partnership. If you’re searching the market for the best digital marketing agency for your business, check your prospects’ websites first. Have they published basic company information such as their office address, contact details, names and bios of key personnel, and a list of clients or testimonies? If they haven’t, this may be considered a red flag.
Almost every marketing agency can deliver a powerful presentation to sell their brand – after all, that’s what marketers do. But an excellent and trustworthy agency can confidently let its work speak for itself. Request client references, then call each one to obtain in-depth information about their working relationship. Check if there are client and employee testimonials on review sites to get a sense of how the company works and if their way of working matches your business. Evaluate their website and social media pages to see if they walk the walk for themselves.
As with any job, you’d want to work with someone who has previous experience and a positive, proven track record. But that doesn’t mean you should overlook any digital marketing agency that does not have prior experience in your industry. Experience and expertise are crucial, but in the world of marketing, fresh perspectives and out-of-the-box thinking can be just as valuable.
Review a prospective digital marketing agency’s portfolio and see how they address their clients’ unique briefs. Are their ideas and actions properly tailored to the clients’ needs, or are you seeing a recurring pattern? Some ultra-niche agencies may apply a tried-and-tested cookie-cutter method, which may not necessarily be the best for your company.
Related to the previous point, you don’t want to work with a one-trick pony. With the smorgasbord of options available in the digital space – and more popping up every few months as new platforms, technologies, and apps emerge – your digital marketing agency must have the creativity to produce unique and attention-grabbing content that will appeal to your target market. In the end, anyone can click “Post” but it takes talent and skill to create content that people want to see, read, and listen to.
Last, but not least – and it should go without saying in digital marketing – partner with a tech-savvy agency. In the fast-changing digital world, you need a guide that not only has the technical know-how to navigate existing platforms, but also has the foresight and flexibility to maximize industry trends, platform updates, and new technologies.
For all things digital marketing, Adlava is here to help! Book a free strategy call and let’s talk about how we can take your business to the next level.