“Don’t forget to hit that subscribe button!” That’s a common reminder we hear from many creators on YouTube.
Subscribing to a YouTube channel is a convenient way to receive instant updates from and keep track of the activities of your favorite YouTubers. It’s a useful way to stay informed and connected online.
But what exactly are the benefits that subscribers get from it? Let’s find out.
5 Benefits of Subscribing to a YouTube Channel
1. You Stay Updated with New Content
Why wait to discover the latest news about your favorite YouTubers when you can be updated right when they publish new content?
By default, subscribing to a YouTube channel means you’ll automatically get notifications about the highlights from that account. You can also choose to receive instant updates every time that channel uploads a new video. You just need to click the notification bell.
Another simple way to stay on top of what your favorite YouTubers post? On your subscriptions page, YouTube shows you, by day, all of the new content that has been uploaded by the channels that you subscribe to.
2. You’re Served with More of the Content You Like
YouTube operates much like Google (well, it’s owned by Google). This means that when you subscribe to a particular channel, you’re further giving the algorithms an idea of what kind of content you want to see. Thus, the platform gives you more of that.
For example, when you subscribe to a yoga channel, you’re more likely to see videos about health, fitness, and well-being on your homepage and suggested videos on the side tabs. And yes, these can include content from channels you’re not subscribed to or haven’t even visited before.
Keep in mind that YouTube is a search engine. This means that the more you search for a particular person, topic, channel, brand, or product, the higher the chances of you seeing videos closely related to that search.
Like Google (and Facebook, too), YouTube is really good at showing you exactly what you want to see.
3. You Get Emails Sent Directly to Your Inbox
When you subscribe to a channel, you can check a box in the subscription form so you get emails directly to your inbox when you opt in. This allows YouTube to send you email updates each time the user uploads a new video, a weekly summary of your subscribed channels, and other options, depending on the preference(s) you ticked.
To do this, sign in to your YouTube account. In the top right, click your profile picture, and then select settings. In the left menu, click notifications. Scroll down to “Email Notifications” and select your preferences. You have the option to get notified of general product updates or a particular creator’s announcements.
Once saved, YouTube will begin to send you emails detailing your subscriptions’ activities, without you having to visit their pages individually or the subscriptions page on the site.
4. You Get Access to a Wider Community
With over two billion users worldwide, YouTube is an incredibly powerful place to engage with individuals who have the same interests as you do – from all over the globe.
When you subscribe to a channel, you immediately get to enjoy access to that YouTuber’s community. For instance, you’re able to interact with people in the comments section. And from there, you can connect with them separately, recommend related videos, establish friendships, and perhaps even collaborate on making your own content.
Most, if not all, YouTubers encourage viewers to contribute or share their opinions and ideas in the comments section. They're trying to drum up excitement, engagement, and a sense of community. When utilized positively, this is an opportunity for you to learn something new or to satisfy your curiosity by engaging in online discussions with other subscribers.
5. You Maximize Your Learning
YouTube is an immensely educational platform with channels carrying all kinds of information. As a subscriber, you get to gain new insights and keep yourself updated with what’s new in your subscriptions’ niches.
Whether it’s tutorials, reviews, news, DIY and how-to tips, or general videos, brands and influencers use YouTube to position themselves as experts in their field. Some even offer detailed explanations, examples, and solutions to people’s problems.
In addition, the platform has multiple features including subtitles, video descriptions with links to downloadable content, timestamps to direct the viewer to certain parts – all promoting customer experience and optimal learning.
Subscribing to a YouTube channel certainly offers a number of benefits, not only for the creators but also for the viewers. You get to stay updated with the latest on your interests, easily get served with related content, and directly get email updates as you prefer. Additionally, you learn limitless new information and get to connect with people from all around the world.
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