Your website is your brand’s digital business card. If you don’t have one, you might as well not exist. And if you have a bad one, well… yikes. Our Las Vegas agency has offered website design services across the nation, and we’ve picked up a few important lessons along the way. Here are a few things that brands need to know about web design.
5 Important Things to Know About Your Brand’s Web Design
As a Las Vegas website design agency, we know a thing or two about creating sites that convert. Here are some of the most important things we want you to know.
1. Web Design is About So Much More Than Aesthetics
A website might look nice, but this isn’t where web design starts and end. Here are just a few questions you should think about:
- Is your website optimized for search engines?
- How does it look across various devices? (More on that in a moment.)
- What’s the main goal of the various web pages?
- What analytics are you tracking and how?
- What’s your content strategy?
- How will you use your website to grow your email list?
Really, your website is one cog in the machine of your overall digital marketing strategy. All of the cogs need to work together in order for your website to do its job. This is why working with a full-service digital agency is often the best route. When our Las Vegas web design agency partners with brands, we consider the full spectrum of their online approach, beyond their website.
2. You Have to Prepare for User Experiences Across Different Devices
Over 90% of the global internet population uses a smartphone to get online. But here’s the thing: The way your website looks on a desktop should not be how it looks on mobile. Why? Simple! The screen on a smartphone is a fraction of the size of a desktop screen.
If you’re reading this blog on a computer right now, imagine taking everything you can see on the screen and shrinking it down into the palm of your hand. How easy do you think it would be to read the text, scroll, and click on buttons and links? Not very. We’ve all experienced it at least once before — trying desperately to tap a teeny tiny button on a mobile site only to fat-finger it and accidentally call them instead…
Optimizing your website for other devices — like smartphones and tablets — means reformatting text, pictures, links, icons, the main navigation, and other elements of your web design to still be intuitive and accessible on a smaller device. Miss this piece of the puzzle and you could be missing out on a huge chunk of your audience — as in… most of it.
3. You Need to Know Your Numbers
Understandably, a lot of brands have the same question on their mind when it comes to their website: “Is it pretty?”
While aesthetics are certainly important, so are things like your bounce rate, pageviews, sessions, time on site, and click-through rate. When it comes to improving these metrics, your web design should work with you, not against you. Savvy web design is how we were able to increase traffic by 73% year over year for the City of Las Vegas, and decrease the bounce rate by 25%. It’s how we were able to increase the average site session duration for Wolverine Studios by 64% within the first month. And it’s how we were able to boost the leads for leading luxury real estate giant Brendan King Group by 66%.
4. Your Website Should Start with a Designer and End with You
Here’s the think about those free website builders anyone can use online:
Let us be more specific. They’re not going to give you the stunning, custom-designed, highly-optimized website that your brand needs to be competitive in today’s saturated market.
When you work with a Las Vegas web developer like Adlava, we’ll build your website from the ground up and cater it specifically to your target audience and business goals. We’re always up to date on industry trends and best practices, and we’ll custom-code your site to convert and follow industry standards for coding practices, while always keeping it secure and free from vulnerabilities and viruses.
However, just because we build you a stellar website doesn’t mean you won’t be able to use it. Part of partnering with us means that we train you on how to make small updates and changes to your site all by yourself. And when you need us for bigger things, we’re there.
5. A Website is an Ever-Evolving, Living, Breathing Organism
Over the years, your website’s goals, needs, and pain points might change. Through thorough testing, you might find that one layout works better than the other. No website should remain static for years on end. Be prepared to iterate on it, because like most other things in life, your website will grow and evolve.
We know you might be considering building your website yourself. Take it from us: Let the pros handle it for you. Web design is part art, part science, part tech, and part content. It takes a team of qualified experts to get it right.
Adlava is an award-winning Las Vegas website design agency. We’re a team of experienced designers, photographers, graphic designers, marketing gurus, and content creators. We’d love to hear all about your next big project. Book your free strategy call today and let’s talk about how to elevate your brand online through a solid website.