There’s more to managing your social media than uploading a random image, barfing up a caption, and publishing it. Or at least, there should be. If you're paying your nephew $50 a month to manage your platforms — because, well, he's good enough — stop. Let us tell you why you should outsource social media.
Why You Should Outsource Social Media
It Makes Your Social Media a Priority, Not an Afterthought
88% of all companies’ market on social media. If you’re not doing it, you’re getting left behind. Social media shouldn’t be treated like a side character. The fact that about 2.77 billion people will be using it this year is an indicator of how important social media marketing’s role is in today’s business world.
Social media provides more opportunities for your business to promote your brand to a larger audience. And, if you utilize your tools correctly, you’ll be able to reach them faster and more efficiently (and at a lower cost) than any conventional advertising method. Can you imagine the possibilities?
Now, if your company isn’t equipped with the knowledge and skills to properly manage your social media accounts, it’ll be extremely difficult to tap into the vast market, and that’s a loss nobody wants to experience.
Social media can be challenging, but it should be a priority. And that's something that reputable social media management companies understand and know how to leverage. If you want to take advantage of social media’s many benefits, then getting help from the experts is a must.
It Enables You to Focus on Other Important Things
The social media marketing process requires extensive research, careful planning, analysis, and constant monitoring. Of course, you can assign the job to someone in-house (or, you know, your nephew), but it can be taxing and time-consuming — especially if you aren’t sure about what you’re doing.
Instead of wasting time, money, and resources trying to figure out where to start and how to strengthen your online presence — which could, by the way, have a direct impact on your ROI — wouldn’t it be better to outsource the job to a team with the right knowledge, experience, skills, and resources?
Between delegating more tasks to your already busy employees who aren’t very familiar with how social media marketing works, and hiring a company that provides social media management services, which do you think would produce better results?
The first option could add unnecessary burden to your staff members and negatively affect their performance.
Outsourcing your social media tasks will help you build your social media presence without taking your team’s attention from their original tasks. This way, you and your employees can focus on your own goals and areas of expertise, your brand’s social media presence will continue to improve, and your normal business operations won't be interrupted. It's a win all around.
It Could Save You Money
Aside from the convenience of having an experienced and dedicated team managing your social media accounts, using the services of a reputable company could also reduce expenses.
Hiring new people for your social media management team is an expensive process. We're talking about posting job listings, interviewing, training, salaries, benefits, and employee taxes. Per year, you're looking at several tens of thousands of dollars, easily.
If you outsource social media, however, you could very likely end up spending significantly less than you would if you were to hire someone to handle this in-house. Outsourcing is a cost-effective way to manage your digital marketing presence.
You Don’t Have To Constantly Monitor Your Accounts
Again, this comes from taking your time and energy away from where they're needed most.
Social media is fast-paced. You have to react immediately and respond accordingly. Opportunities to shine can appear at any time in the same way that negative feedback could hit you hard when you least expect it.
Social media management is a full-time job. You have to always be in the loop with what's happening within and outside your community, and be prepared to take the appropriate action every single time.
Outsourcing this task to a social media management company could lift the weight off your shoulders. You don’t have to worry about the current trends or about handling comments or feedback. A third party company can do the job for you so you and your team can take care of normal business operations.
Digital Marketing Agencies Are Motivated by Delivering Results
Your digital marketing agency knows that if they don't deliver real results, you're not going to stick around long as a client. They're going to (or they should) do everything in their power to ignite change, backed with measurable proof of their efforts.
At Adlava, for instance, we come up with detailed strategies and always measure and track our progress through Google Analytics and other tools. We determine exactly what is and isn't working and how we can improve our approach. We provide thorough reporting to our clients so that they know specifically how their investment in us is paying off.
This is why you should outsource social media.
Social media marketing isn’t something to be taken lightly. Well-managed platforms can increase leads, improve your conversion rates, boost sales, and help your business soar. Poorly managed accounts, on the other hand, means you're leaving money on the table and could even end up with a tarnished brand.
There are many advantages to outsourcing social media, and the things that we’ve listed above are only some of them. Contact Adlava today to learn more about how we can help you improve your digital presence.