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- Web Design & Development
- Digital Marketing
Galaxy Gaming's previous site had a more space-themed aesthetic that needed a modern twist. We needed to establish an overall look that matched their "galaxy" branding while keeping the branding sleek and classy. There was a need for a stronger mobile design, better SEO, ease of use for users, and making sure call-to-actions were clear and visible. The client also expressed the desire for an easily managed CMS system.
Adlava set up Galaxy Gaming's new website in Webflow, which is known for its visual editor and user-friendly CMS. SEO is also much more easily managed on this platform. Ditching the old space theme, we instead used animations and floating, enlarged elements for a more kinetic feel that was in line with their logo and galaxy branding. The overall aesthetic was very different from the usual website, to keep users engaged and to help the company stand out and be memorable. CTAs and buttons had a clear focus to keep the users on track throughout the marketing funnel.