Latin Chamber of Commerce
Bringing Together the Hispanic Community of Las VegasBack
- Web Design & Development
- Branding Refresh
In redesigning the website, we wanted to guide users to appropriate and clearly visible call-to-actions, whether they’re looking for help starting their business, wanting to learn more about LCC’s programs, or interested in becoming an LCC member for exclusive benefits. Users would need to be kept informed of past and upcoming LCC events, as well as have easy and visible access to LCC’s growing content library of videos, articles, and other media. Another goal was to take this increased traffic and send it to their social channels by promoting engagement on the site. And overall, LCC wanted a website that would be easily managed and updated.
Adlava approached their website redesign with a refreshed brand identity to give a more approachable and friendly yet modern look. We utilized the Webflow platform for their easy-to-use CMS and Visual Editor. To establish authority, we featured many images and videos to build a relationship with the user, showcasing LCC’s trust in their community. Clear call-to-actions now help the user navigate and find what they need. Overall, LCC’s new branding and messaging promote business and community within Las Vegas, with microinteractions and animations to keep the user engaged throughout the site. Newsletter signup CTAs keep users informed and grow LCC’s email lists.