Rakuten

Web Design & Development

Improving the Online Shopping Experience for Consumers Worldwide

project overview

Rakuten is an eCommerce marketplace that offers cash-back deals by receiving commissions from the stores they partner with, after sending customers their way.

services

  • Web Design & Development

The Challenge

While all of the necessary pieces were there, the website was challenging to navigate, not very intuitive, and easily lost visitors along the way. We needed to make significant design updates without disturbing Rakuten’s recognizable branding and messaging. Their content management, website, and lead generation were disparate entities, and they needed a more efficient way to bring these factors together.

The Solution

We started by reorganizing the website’s structure to make it more user-friendly and easier to navigate. This involved updating the design while still maintaining their branding and messaging standards. We also reviewed their site to ensure it’s GDPR compliant. To create a more seamless workflow for Rakuten, we streamlined its content management process by introducing Webflow’s CMS. Additionally, we integrated their online forms with their CRM to better streamline their lead generation and email marketing efforts.

Project Highlights

It was such a pleasure working with such a well known company. Together we were able to enhance the user experience of the site while still implementing the brand’s aesthetic for cohesive look and feel.
Amanda Hernando
Lead Designer
Justin Harris
Account Executive
Cecilia Padilla
Account Manager
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