A Refined Collector Car Auction Experience
- Web Application Design & Development
- UX & UI Design
- Strategy & Consultation
Stratas Auctions wanted a very direct way to get the users to sign up and take one of two actions: consign or bid. The vehicle information came with a hefty amount of content that we had to compact onto the main areas of the page, while keeping it easily digestible for the user. Ensuring security and the timely manner of bids, down to the very last second, was a raised concern. Another challenge was translating all the information collected from the auction site to the CRM, and figuring out how the two platforms would communicate. Since Stratas Auctions was a brand new company, we also had to figure out and finetune a lot of their processes as we went.
We created a product that’s to-the-point and encourages users to take action. Enabling the users to ask questions and leave comments helps give the sense of community on the platform. Thorough QA testing ensured the bidding process will work perfectly as intended. Stratas will be able to collect information at different stages of each process to help them better understand what their users need. The complementing CRM solidifies their internal processes and gives their specialists the ability to handle everything they need within one platform. Overall, Adlava built a platform and tool that serves the client’s needs and also gives them room to evolve in the future, as the company grows. Using a user-centric approach, we developed an interface that easily guides the user to exactly what they’re looking to do, whether that’s consigning a car or participating in a live auction.