UFC Apex

Web Design & Development

A State-of-the-Art Production Center for Live Events

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project overview

UFC Apex is a brand new facility in Las Vegas — the home for future UFC and non-brand related events. With a name as big as UFC, it was only appropriate that they would expect nothing but the best for both the new facility and the accompanying website.

services

  • Web Design & Development
  • Custom animations

The Challenge

UFC Apex wanted a showcase website that unveiled their new facility impactfully. They wanted to immerse the user within the space. There were requests for interactivity and ways for the user to be engaged with the website. It was important to highlight the capabilities of the facility, as well as what the space was equipped with.

The Solution

Adlava decided to go heavy on the animations and interactions, creating innovative front end effects. Content such as images and videos span the full size of screens, wasting no real estate, to ensure the user feels the full impact of the space. An interactive map was implemented to show the user a visual display of the facility. Storytelling copy that gave UFC Apex a clear voice and attitude was also used. In the end, a product was crafted that embodied the spirit of UFC Apex.

Project Highlights

UFC Apex was a fun challenge for me because I needed to make the user feel fully immersed. We wanted to pull out all the stops while still keeping the website practical and not bogged down with nonsense. The biggest challenge was the interactive maps, but I’m happy with the end product.
Jenevine Biscocho
Sr. UI Designer
Justin Harris
Account Executive
Emily Reeves
Project Manager
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